Web Infomercials
Biomedia produces a range of different video infomercials for streaming on-line. An infomercial is like a television commercial that runs for five to eight minutes and the aim of an infomercial is to promote a product or service offered by a company. It is important however that an infomercials commercial message is presented in an informative way and that the final product presents more like a television program than straight advertising. Biomedia is experienced and skilled in crafting your commercial message into a video production that is informative and interesting to the audience.
Biomedia has developed an easy and simple infomercial production system. We ask clients to choose the style of infomercial that they want from the list below; we then send the client a production pack that has all the information required so you can quickly and easily input all the detail Biomedia requires to draft the production brief. The production brief includes synopsis, script, shot list and call sheets.
Below are examples of the range and style of infomercials we have produced for the farming sector. We offer five different styles of infomercial. In each case you will see how Biomedia has molded a commercial message into an interesting story. In general, all infomercials will have a five to fifteen second company introduction at the start and five to fifteen seconds of contact and further information at the end.
The case study infomercial uses a real person to discuss how useful a product or service has been to them. Depending on the nature of the product or service and the requirements of the client the commercial promotion of the product or service may only form a small part of a larger story about the case study. A good example of this would be a farmer who has an interesting story to tell and they also use and are happy with the product or service, this then gives us the opportunity to craft a strong and engaging narrative and weave the commercial message into that.
An instructional infomercial is very much a 'how to' video. Using the products of the client the video shows a hands on demonstration of an activity being done. In the case of the example Gallagher video, this shows an interesting and informative session on building a wood post electric fence.
An educational infomercial tends to contain less commercial promotion in that it doesn't directly promote a product or service. The aim of an educational infomercial is to give the audience high quality and informative content on specific practices or processes. The example video from Pfizer is about mastitis control in dairy cattle and although Pfizer make a range of products for mastitis the video only mentions these and focuses more on general principles of managing mastitis in herds and not about specific treatments.
This style of infomercial promotes specific products or services. The style can vary from using an advocate such as a farmer to help articulate the use of a product or service or it can be purely a presenter or narrator. These infomercials should look in detail at how a product or service works, the advantages and why consumers would choose them. This style of infomercial is also ideal for looking at a range of products, so for instance a tractor manufacturer may have a number of models and discuss the different features of each. The example infomercial from WestfaliaSurge has a farmer advocate talking about the WestfaliaSurge range of dairy options and how and why he has used them in his dairy.
An infomercial of this type promotes a specific product or service innovation that has recently been released to the market or will be released soon. The aim of these infomercials is to present the innovation or research as cutting edge and that much research and development has been done to produce a product or service of great value to the consumer. The style of this presentation may include interviews with scientists talking about the research and it's application, a consumer talking about the practical advantages and a narration to pull the story together. As is evident from the example infomercial, the focus is on the research and it's practical application.
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Case Study - Massey Ferguson
Instructional - Gallagher Electric Fencing
Educational - Pfizer Animal Health
Product or Service - WestfaliaSurge
Innovation or Research - Dairy CRC